Tillamook challenged us to support their strategic expansion into key markets, and we answered with “Meltyfest,” a series of family-friendly, place-centric food events in Atlanta, Charlotte, Minneapolis, DC and Boston–with a grand finale at Feast in Portland. In order to make an impact with the local community, our events celebrated beloved local culinary traditions and institutions: a pimento cheese festival in collaboration with chefs in Atlanta, a Carolina-themed chef conference and party with celebrated North Carolina chefs in Charlotte and a Juicy Lucy festival in Minneapolis.